Truly Basketball — Budget Sports LCD Handheld
Truly Basketball was a budget LCD basketball game from the Truly brand — one of the many simple sports handheld games produced for the budget toy market throughout the 1980s and 1990s. Basketball was a popular theme for LCD handheld games, particularly following the NBA’s global expansion in the late 1980s and early 1990s driven by players like Michael Jordan, Magic Johnson, and Larry Bird. Budget basketball handhelds like Truly Basketball brought the sport’s competitive excitement to pocket gaming format at accessible prices, serving markets where the more expensive licensed NBA products were beyond typical toy budgets.